Javier’s expertise in the industry began as creative for agencies like Grey, Young & Rubicam and Agulla & Baccetti . His work was recognized at Cannes, Clio, London among other festivals.
He made different workshops to improve his craftsmanship, the most important with Abelardo Castillo, maybe the most relevant contemporary Argentine writer.
His next step was to pursue film making, so he left the agency world behind to and enrolled in the ENERC, Argentina’s most prestigious film makers school, meanwhile specializing in directing actors with renowned playwright, actor and theater director Claudio Tolcachir .
As a TVC director, he made spots for brands such as Renault , GM, Procter & Gamble, Rexona, Tang, Monsanto, DirecTV, Telefonica, Arcor, Pilsen, Banco Santander, Pisco Mistral, Oreo, among others for markets such as US Hispànic, Mexico , Colombia, Uruguay, Chile, Middle East (UAE), Saudi Arabia, etc