With a characteristic multifaceted pace. he forged into writing, producing, acting and directing his own short films.
In the mid-‘90s, after venturing a few years in graphic journalism he made his debut as a director in advertising and since then he has directed commercials that gave him international recognition. Since the beginning of his career, he has been honored in several festivals, such as Cannes, Clío, and New York, among several others.
In 2010, he won the Grand Prix at the Ibero-American Advertising Festival (FIAP), the Martín Fierro and Placido Lápiz awards, standing out as one of the most awarded directors in Latin America. In 2014, his work for T & C Sports obtained a Cannes Lion and a Golden Sun at San Sebastián.